For any business looking to expand and attract new customers, social media is an excellent platform, to begin with. With over half of the world’s population actively using various social media platforms, including popular ones like Facebook, Instagram, Omegle, Twitter, and LinkedIn, there is no other platform where businesses can find such a huge and engaged audience.
Although social media audiences are highly active, creating a business account on these platforms does not guarantee that your leads and prospects will immediately come looking for you. You will need to make an effort to attract them and cultivate their loyalty as customers. For this purpose, we have discussed below some useful techniques that can help businesses attract customers using social media.
Host Online Contests and Giveaways
Hosting online contests and giveaways is an effective technique to attract more customers through social media. There are numerous instances of businesses boosting their social media engagement by conducting contests and giveaways on social media platforms. It is a highly effective strategy that businesses worldwide employ to gain more insights and followers on social media.
When hosting an online contest or giveaway on social media, it is important to offer a lucrative reward that will attract more customers. To increase engagement, make the contest or giveaway effort-based so that participants not only follow your business page but also share it with their friends and family.
When your social media insights and visibility improve, your business will receive impressions from potential customers who may be interested in trying your products or services. This will ultimately lead to increased brand awareness and attract more customers to your business.
Develop a Strategic Posting Schedule
Most people will tell you to be active and consistent on social media. However, what they often fail to mention is that without a strategic social media schedule tailored to each platform and its audience behavior, you may struggle to attract a significant following.
The audience on Facebook differs from the audience on Twitter. Similarly, the audience on OmeTV differs from the audience on YouTube and Instagram. Therefore, it is crucial to identify audience behavior patterns and develop a strategic social media posting schedule that is tailored to each platform.
For instance, you can post on Twitter during the afternoon and evening hours, as Twitter users are most active during those times. Similarly, you can post on Pinterest during the evening and early morning hours when Pinterest users are most active. Identifying patterns in audience behavior and developing a strategic posting schedule can help maximize the impact of your social media content.
Respond Quickly to Customers
Among other things, it is important to respond quickly to customer inquiries and complaints. Nowadays, over 80% of customers expect to receive a response from a business within 6 hours. The quicker you respond to your customers or prospects, the better it will be for your business.
Regardless of whether the customer has asked a question or made a positive or negative comment, it is important to respond to them promptly and in a professional and respectful manner. Demonstrating excellent customer care can help build a positive reputation, especially if you are responding to customers publicly rather than in private messages.
Stay Consistent
The most effective technique for attracting customers through social media is to stay consistent. If you are not consistent on social media, all your efforts are in vain. Many businesses and brands are fully enthusiastic and do their best to post engaging content. However, after a while, if they don’t see promising results, they may become inconsistent on social media. This is something you should avoid.
To attract and retain customers through social media, it is highly important to maintain consistency. Although you may not see the desired results in the first few weeks, staying consistent will help you reach your goals and attract more customers every day. The key to maintaining audience engagement on social media is consistency across all platforms. Many social media experts recommend posting at least once a day on each platform.
