Using Technology to Stay Competitive in Business


In modern day, with almost all businesses going digital, it is very important for all businesses to go digital too and employ technology in there day to day operations. This applies to all forms of business; sole proprietorship, partnership and cooperatives. This implies therefore that businesses must use technology to improve on their efficiency and productivity. Here’s how to use technology to stay competitive in business.

Softwares to be used;

  1. Planning software
  2. Time management Software
  3. Email Management software
  4. Mobile internet access
  5. Accounting Software

Planning Software
A business organisation must have a business calender to abide by based on the daily dealings of the organization and has to keep up with the calender. There are so many online planning systems that an organisation can find based on its operations and use the system to help them keep their business calenders organised. Always remember to chose wisely a system that meets your organisation’s needs and stick to it. I can bet the use of this technology will help you stay competive in business.

Time Management software
It has become a common adage that time is money, and since business organisations exist for the sole reason of making money, it is very important to take into consideration how time is spent. An organisation can use a time tracking device to help them determine the tasks that lead to profits and which ones lead to losses. The margins in each case can also be analysed. By doing so, the management can decide on which tasks to eliminate, improve or outsourced. Note that some of these softwares are not free and you can start off with free trials just to make sure it is what you need then go ahead and purchase. This will go along way in helping you stay competitive in business.

Email Management Software
In modern day businesses, it is very important for the organisation to stay in contact with all the parties involved in the business i.e suppliers, customers and whole-sellers. However, it has become notably alarming that most businesses run different email accounts for different departments. With the use of the right technology, these different email account can be synchronized and channeled to one place for easy management and to keep the organisation abreast of all the current information from all departments. This effectiveness has so far helped many companies to stay competitive in business.

Mobile Internet Access
Having internet access on your phone as a business owner or manager or employee can go a long way in ensuring efficiency and productivity. What this means is that you can receive and reply emails on the go leading to high customer satisfaction and hence customer loyalty. This will in the long run translate to high market shares and hence greater profits.

Accounting Software
Use of an appropriate accounting software can help a business organisation  design and maintain a manageable budget for the business. This software also allows management to view and project the organisation’s profits at a click of a button. It is always important to use the technological approach in handling accounting matters even if you have your own accountant. Accounting softwares such as quick books do more or less the same thing.

The above mentioned softwares are only but a few of them. Literally everything in modern business can be viewed technologically. Always think of the most effective way to handle a business task and profits will flow in in the long run. Use of technology in business is the new twist to staying competitive in business.

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