On-page SEO – the Basics You Need to Know

This time there will be nothing along the lines of a brief, determining content or prioritizing elements of the site. So what do I have in mind? SEO. Three letters, and they mean so much. We’ll start with the basics-what SEO is, how it relates to SEO, and what positive effects taking care of it can bring us.

SEO – definition

As standard, and without any surprises, we start with a definition. First, let’s further elaborate on the acronym itself, which stands for Search Engine Optimization, search engine optimization of websites. If I were to make it even simpler, I could say that it is a kind of process of improving a website, and thus its position. 

SEO vs. SEM 

We can very often hear the acronym SEO in the company of another, namely SEM. What is the difference between the two? Search Engine Marketing, is a marketing activity, that is, any movement to promote our site/brand. This can range from keywords to paid links and even promoted positioning. We have probably encountered the latter more than once, typing a phrase in a search engine and receiving a list of suggested materials, at the top were placed those with a purchased position. On the one hand, this gives us a better chance of being noticed, but on the other hand, I myself, for example, already automatically bypass such content and scroll to those that were placed there “naturally”. Okay, but I got off-topic. Back to SEM… It is a more expansive concept that includes many sub-categories, and just one of those main ones would be SEO.

Off-page SEO

Advanced optimization of web help Google to understand your site. It is important to pay attention to on-page SEO factors, but off-page seo should not be forgotten either. Only a holistic effort can increase every page visibility to rank higher. Remember about SEO best practices on your web page. Al stuffing on-site is the beginner’s guide in SEO. 

Guide to on-page SEO basics in 2023

One-page optimization is an important ranking factor of SEO strategy. WebWave – drag and drop website builder allows you to create an SEO-optimized site with the SEO Analyzer tool, which will quickly perform an automatic SEO audit. You can also use the white label option and start earning!

How to help Search Engines find your site in the search results? What are the most important SEO factors? Structured data, external links, page content, target keyword, internal linking, title tag, alt text, snippet, or page speed? Check the best practices in SEO on-page optimization!

Search Intent and Query

Search intent, also known as user intent, refers to the main goal that a user has in mind when they conduct a search using a search engine. This goal can vary depending on the user’s needs, preferences, and context. Understanding search intent is crucial for creating effective keyword and content strategies that align with your audience’s needs and preferences. By creating content that matches the user’s search intent, you can increase the likelihood of your website appearing in relevant search results and improve your website’s ranking in SERPs.

Conduct Keyword Research

Conducting keyword research is a crucial step in on-page SEO optimization. You should focus on finding the most relevant and high-volume keywords that your target audience is searching for. You can use tools like Google Keyword Planner, Ahrefs, and SEMrush to conduct keyword research and identify the most relevant keywords for your content. 

Optimize Page Titles and Meta Descriptions

Page titles and meta descriptions are two of the most important on-page SEO elements. They should include your primary and secondary keywords and be written in a way that is both compelling and informative to users. Make sure that your page titles and meta descriptions are unique for each page on your website. 

Use Header Tags

Header tags (H1, H2, H3, etc.) help to structure your content and make it easier for search engines to understand the content of your pages. Use header tags to break up your content into sections, and include your primary and secondary keywords in the header tags.

Optimize Content

Your content should be optimized for both users and search engines. Use your primary and secondary keywords throughout your content, but avoid overusing them as it can negatively impact your website’s ranking. Also, make sure that your content provides value to your readers and is written in a way that is easy to read and understand. Don’t forget to optimize the urls – keep them short and specific. 

Improve Page Loading Speed

Page loading speed is an important factor in on-page SEO optimization. Make sure that your website is optimized for fast loading speeds, as slow loading speeds can lead to a higher bounce rate and a lower ranking in search engine results pages. In summary, implementing effective on-page SEO optimization techniques can significantly improve your website’s ranking and drive more organic traffic to your site.

User Experience

User experience (UX) plays a crucial role in SEO, as it directly impacts how users interact with your website and how search engines perceive your site’s overall quality and relevance. Several different UX factors can impact your website’s SEO, including site speed, mobile-friendliness, permalink structure, content, menus, and headers. If your website is slow to load or difficult to navigate, it can negatively affect the user experience and ultimately lead to a higher bounce rate and lower rankings in search engine results pages.

Technical SEO

Technical SEO is a crucial aspect of search engine optimization (SEO) that focuses on improving the technical infrastructure of a website to enhance its visibility and ranking in search engine results pages (SERPs). Technical SEO is an important part of on-page seo involves optimizing various technical elements of a website, such as a website speed, mobile-friendliness, website architecture, indexing, and crawl ability, among others. By improving these technical aspects, a website can provide a better user experience and make it easier for search engine crawlers to understand and index its content.


On-page SEO optimization is a crucial aspect of improving website rankings and driving traffic in 2023. On-page SEO refers to the optimization of individual web pages to make them more search engine-friendly and improve their ranking in search engine results pages (SERPs).

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