Feedback is the best way to know what people think of you or your business. It helps you design effective strategies and make informed decisions. And community surveys are one of the simplest ways of gathering feedback about a specific problem or subject matter. These surveys help gather information and assess the opinion of the people about a particular subject to take further steps. However, creating surveys containing a few unplanned questions doesn’t help. To engage respondents and get the desired information, you have to craft effective and interactive surveys.
In this article, we are going to share some tips to help you create an effective community survey. Keep reading!
Table of Contents
When you carry out a survey, you are looking for some information. So make sure to have clear objectives for your community survey so that you can gather only relevant information. For this, ask yourself the following questions:
- Why do you want to carry out the survey?
- What will you do with the information gathered?
- What questions do you want to be included in the survey that could give you clear information about your objective?
Defining your objectives will give meaning to your survey rather than wasting your resources. Always make your survey SMART, which means you should craft questions that are Specific, Measurable, Achievable, Realistic, and Time Constrained.
Before even defining your survey objective or designing your survey questions, you should consider your target audience. You have to be clear about what group of people you plan to survey and get feedback from. Do you want everyone in the community to take the survey or is there a specific group? Be clear on the demographics like age, gender, social status, and more to make your survey more specific and relevant. If you are not specific about your audience, the chances are you will not get the desired results.
Drafting the questions for a community survey can be a tricky task. You have to be very careful while choosing what to ask. The right questions can lead your survey in the right direction. It would be best if you prepared questions that are not biased and do not have more than one answer. In addition to this, you have to be careful about the language and tone you use. Always make sure to include questions that are clear and understandable.
Translating surveys into multiple languages ensures that more people can participate in your survey at an increased engagement level. This can also help involve a larger number of people in the sample, and thus gather more quality data. Let’s say you’re creating a survey in English but a portion of your selected participants speak and understand Spanish. Then it makes sense to translate your surveys in Spanish and get more people to take your survey.
Don’t send a survey directly to your audience after creating it. Make sure to test it internally with your team to see if there is any problem with the survey. After you are done with internal testing, don’t send the survey directly to a large sample. Choose a small number of people first to see whether the survey goes how you intended it to. Now you are all set to send the survey to your community and wait for the results.
Analyzing the data is the most important part of any survey. Once you have the feedback, act on the results. Find where the problem persists, what can be improved, and what people love the most. You must find the appropriate data and break it up into categories for easier analysis.
Following up helps you gain insight into whether the respondents actually feel consistent with what they had said earlier. People like to know if their voices made a difference. Following up with the respondents and updating what course of action you took and how their response has helped you can lead to better engagement in future surveys.