These days more and more consumers are shopping online, and many people use their smartphones and other electronic devices to do their shopping. Why does this matter? In today’s world, which is now very digital, no matter where you are across the globe, the need for incredible, efficient, and user-friendly e-commerce websites continues to grow.
With that being said, the need for advancing an e-commerce website and the overall online shopping experience is at the forefront for many business owners. Many online businesses are in a competitive state where adding attractive features to their websites assists greatly in the overall increase of their sales. Not only that, but it’s imperative to appeal to the needs and wants of their target audience. Sure, there are plenty of ways to add more compelling reasons to visit a website, such as adding discounts, promotional sales, asking users to join an email list, and more, but one of the most exciting and cherished features available is visual configuration.
But first, what is visual configuration?
Visual configuration is the action of configuring products in a highly customized way. There are interactive 2D or 3D visualizations.
How is visual configuration possible?
Although it might seem very complex, using visual configuration software makes customizable shopping experiences a reality. With the right software, your e-commerce website can become a trusted source for a pleasant shopping experience.
Who benefits from visual configuration?
The short answer is pretty much everybody. Sales reps can benefit by suggesting incorporating visual configuration into websites for any e-commerce business. Customers can gain an immersive and extremely accurate shopping experience.
But, most importantly, how does a visual configurator transform the buying experience?
Visual configurators undoubtedly transform the buying experience in a plethora of ways.
First, visual product configurators allow total customization. In today’s world, retrieving information and resources from the internet has been more accessible than ever before, making the need for a better buying experience an absolute must.
Utilizing the technology of visual product configurators creates a completely customizable and enthralling experience for consumers and business owners alike.
Many companies are using visual configurators for their businesses to increase sales and to transform the buying experience for their customers.
A few of these companies include Lamborghini, Cabinets.com, Ferrari, Porsche, Bentley, Rolls-Royce, and much more.
There’s absolutely no doubt that 3D e-commerce extends to its consumers a significantly better buying experience. After all, customers can sit in the comfort of their own homes on their couches, looking through their tablet, iPhone, Android, or laptop to customize the look of a particular item they are going for. This can be for a multitude of different products, whether it’s for a dining room table set they’re dreaming of having in their brand-new condo or a specific look for a Lamborghini that they might one day own.
Visual configurators also transform the buying experience because they can build more trust and confidence with the company they are buying from. Their changes and customizations are done in real-time, which makes it easier to make a purchasing decision, and, ultimately, a significant sale.
