If you own your own business, there’s a high chance that you have a company website to promote your goods and services. After all, there are billions of websites on the Internet for visitors to browse. This means there is more competition than ever before and that more and more people rely on the Internet to find not only information but also products.
As a matter of fact, Forbes Advisor wrote that there were 1.13 billion websites on the internet in February 2023. In the same article, it is also stated that there is a new website built once every 3 seconds. These are intense and somewhat alarming statistics (depending on how you view them), especially when it comes to running your own website!
Luckily, there are plenty of ways to make your website stand out in a memorable way. As a business owner, you might want to hire a team of digital marketers and website developers if you aren’t exactly skilled in either area. Both digital marketing and website development can take years of practice to master. With an excellent team to back you up, you can use the following 3 methods to stand out in a memorable manner against your competition in the digital world:
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Utilize PWAs
A PWA is a progressive website app that helps your website to run smoother, faster, and much more efficiently than if you didn’t have one. With the help of a progressive web app development company, you can easily have your website function in this fashion which will attract more visitors to your website and keep them on your webpage for more extended periods of time as well. Utilizing PWAs will also help your website function like a native app on a mobile phone, making it more user-friendly. This is perfect for increasing your marketing metrics.
2. Optimize for Mobile Use
Speaking of PWAs mimicking a mobile app, it’s imperative that your website is mobile-friendly, too. According to TheWebmaster, a Hitwise report estimated that roughly 60% of all online searches are now carried out on a mobile device. With those numbers, you can only imagine how important it would be to ensure that your website looks presentable on a mobile screen as well as a laptop or desktop (let’s not forget tablets, either). Let your website stand out by making it flawless on a mobile device. The help of a web developer can ensure proper testing and coding to accomplish this for you.
3. Keep Your Website Updated With Content and Keywords
One way to ensure that you’ll have visitors coming back to your website repeatedly is to stay up-to-date with the latest trends in your industry or product market. For instance, if you sell furniture online, you could always write a blog post about a piece of furniture that was purchased by a celebrity from another celebrity, or any other type of trending news that would be perfect for the blog section of your website. Also, staying updated on keywords that will best promote your website in a Google search is essential, which is where your digital marketing team will come into play.
With these 3 memorable ways to stand out in the digital world, you should have no problem keeping your website visitors happy and engaged. Remember, a new website is built once every 3 seconds, so don’t let your webpage be left unseen!
