Backlinks, also known as Inbound Links, are essential as they indicate the popularity of a website. Several search engines, including Google, see backlinks as a critical factor while calculating the relevancy of various websites to be displayed in response to a search query.
When it comes to backlinks, the quality of inbound links is more important than their quantity. Bloggers, thus, must focus on building quality backlinks. If you run a successful blog or are an aspiring blogger, read on. This article discusses how bloggers can create quality backlinks by using various tools currently available in the market.
Here are a few techniques and methods that will prove helpful.
Analyzing Keywords
Keyword research is at the core of how most search engines work and display results. It is one of the best ways to attract organic traffic and improve website ranking. A competitive keyword analysis is an analytical technique adopted by successful bloggers to drive their content marketing efforts in a better way.
Today, there are many powerful tools available in the market that allow bloggers to find and analyze the keywords their competitors are using. By increasing the density of keywords that are performing good, bloggers can improve their ranking as well as enhance their chances of building quality links and backlinks.
Monitoring Backlinks With Ahrefs
Many bloggers envy their competitors for the backlinks on their website. Instead of envy, there are lessons to be learned. The backlinks on your competitor’s site can help you improve your blog’s ranking.
If businesses and brands are backlinking to your competitor’s website, it is quite likely that they will be interested in backlinking to your blog or website, as well. Luckily, many tools allow users to monitor backlinks on a competitor’s website. Ahrefs is currently the most popular tool in this regard.
Analyzing Competition With Spokeo
To be able to do well in the blogging world, it is crucial to understand your competitors. Spokeo reverse phone lookup is the perfect tool for this. Spokeo is a daily people intelligence tool that gathers public data from several different sources. In simple words, Spokeo allows you to gather information about any person, as long as you have at least one of these: their phone number, address, or email address.
Spokeo members can get access to phone numbers by merely searching for a name. Spokeo, thus, is an excellent tool for bloggers. It does not only allow bloggers to understand their competitors but also enables them to reach out to people or businesses giving backlinks to your competitor.
Using Broken-Link Method
Having dead links on a website not only leads to poor user experience but also poor website ranking. It is, thus, that no publisher wants dead links on their website. The broken-link building strategy is a scalable link-building strategy that revolves around the tactic of pointing out broken links on a website to publishers, recreating the dead content, and then requesting publishers to replace the broken links with the recreated content. Since no publisher wants dead links on their website, most publishers agree to replace the dead links with the recreated content.
Guest Post Articles
Yet another way of creating quality backlinks is to feature guest posts as well as do guest blogging for credible blogs and websites. Guest posts usually feature an about section about the writer at the end of the blog. This section can be used to create backlinks to your blog.
Crowd Marketing Can Help You Win Visitors
These days, influencers have become pivotal to the growth of brands and businesses. Public and social media influencers have millions of followers. Crowd marketing refers to the technique of using the power of an influencer to promote one’s brand.
For instance, if a Hollywood icon shared a link to your website or blog, millions of people will click on the link and visit your website or blog. Crowd marketing has proved to be an effective way of winning quality backlinks.
Also, crowd marketing it is about leaving a link on forums, other blogs, and social media profiles.
The Final Word
If your blog isn’t seeing the success you hoped it would start working on creating quality backlinks. We hope the techniques and methods explained above will prove helpful.
Maguire Haigh is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers traveling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.
