Artificial intelligence, while still in its infancy, is already seeing many uses in our everyday lives. Still, many believe it’s fairly inaccessible, and only a select few can take advantage of it.
This couldn’t be farther from the truth, as the majority of Americans, for example, are relying on AI perhaps without even realizing it. People are making the best use of AI with chatbot makers, digital assistants, personalized marketing strategies, and more.
This serves to show how available and accessible AI actually is to the average user, so let’s take a closer look at all the ways we’ve been using or experiencing AI without even being aware of it.
Digital Assistants
54% of users claim that digital assistants play a big role in their lives. And what are Siri, Cortana, Amazon Echo if not artificial intelligence? These advanced digital assistants heavily rely on AI to enrich our lives and help us with everyday tasks.
Currently, the majority of people use digital assistants for playing music, checking the weather forecast, or getting traffic information, but these are just some of the things that virtual digital assistants can help us with.
Their power lies in their integration. The more they’re integrated into systems and the more access they’re allowed, the smarter they become. Just think of smart gadgets and smart homes. Most of these interconnected appliances can be controlled through a single digital assistant that holds all of them together.
Digital assistants are very easily available to anyone with an interest in them, and their price tag is nothing that’d break the bank.
Speech Recognition
Speech recognition is one of the most powerful features of digital assistants. Their AI takes great advantage of machine learning technology (ML) and natural language processing (NLP).
ML allows digital assistants to learn and improve with time. The more often people use the speech recognition technology, the more these assistants learn. Previous mistakes are quickly corrected and allow for a better understanding between humans and technology as time passes.
NLP, on the other hand, is the ability of computers to understand human language in context. So even if you have grammatical mistakes, pronunciation mistakes, or anything else in your questions and queries, the speech recognition feature allows your Siri or Amazon Echo to understand you completely.
Process Automation
Another aspect of AI that most people have the chance to encounter daily in their companies is process automation. Today, robotic process automation relies more and more heavily on AI for various purposes, most notably image recognition and text analysis.
To date, RPA has been used for streamlining workflow by handling tedious and repetitive tasks. Usually, those tasks involve moving files and folders, copying and pasting data, filling in forms, extracting data, etc.
Powered with AI, RPA helps the human resource departments go over resumes and find the most suitable candidates.
Unlike the typical algorithms used for sorting through the CVs by just searching for certain keywords, text analysis allows RPA to quickly and accurately read through the text and find valuable information that would otherwise be overlooked. RPA has many uses and is already being incorporated into many fields.
Customer Service Automation
Customer service automation has benefited greatly from AI, and most often we see it in the form of AI chatbots. Chatbots with the best AI are exceptionally powerful and bring many advantages to those who make use of them.
Through a chatbot maker, anyone can quickly and easily build their own chatbot with the best AI that’ll make customer service available 24/7, anytime, anywhere. They provide an omnichannel presence that allows all customers to reach a company through any platform.
Best AI chatbots utilize ML and NLP technology, and can, therefore, answer all questions accurately and quickly. Finding a good chatbot maker is easier than it seems, and with a platform like SnatchBot.me, anyone can create their own bot for free.
Customer service automation brings many benefits, and those benefits translate directly into an increased ROI, which is why many find that the best use of AI is with chatbots.
Content Recommendation
If you’ve ever shopped on Amazon or another similar site, you’ve encountered AI firsthand. Amazon specifically relies on AI to provide relevant content and product recommendation based on your entire online behavior.
Their AI takes into account your previous purchases, searches, and collects third-party data to provide the best product recommendations, automatically increasing the chances customers will make a purchase, and so increasing their revenue.
The data AI gathers about customers’ online behavior helps with developing better marketing strategies, allowing companies to personalize ads for specific target audiences. Personalized marketing can increase sales by 20%, which is why more and more companies are investing in AI.
AI-powered solutions are today readily available to almost anyone. We encounter AI daily, and with the technology behind it becoming more and more affordable by the day, we’re likely to see even better solutions very soon.
